About

Designer, enabler, community builder. Better teams, better work.

I work on the core shopping journey at Douglas IT, the technology arm of one of Europe’s biggest beauty retailers. There I own design topics end to end, shaping the problem with product and engineering, then arguing for it in front of stakeholders who care about what changes, not what it looks like.

I trained in communication design at FH Aachen, and it still shows: I want the idea straight before I touch the system, and the system settled before I touch a pixel. I can walk you through why a screen looks the way it does: in critique, in a workshop, or in a stakeholder review that’s gone sideways.

I use AI tools daily, and I’m more interested in how they change what a design team is for than in how much faster they make it.

Based in Düsseldorf, open to relocation

Experience

2024-now
UX/UI Designer · Douglas IT, Düsseldorf
Promotion and accessibility concepts, A/B test concepts, AI opportunities for the shop. Feedback and knowledge transfer for designers.
2015-now
Senior Product Designer (freelance) · hanniel.de
User-centred websites, interactive strategies and design systems, front-end development of interactions, brand guidelines.
2021-2023
UX/UI Designer · Dumbo, Köln
Configuration and checkout flows, smart home interfaces, design systems and prototypes. Ran qualitative tests and turned them into hypotheses and next steps.
2015-2021
UX/UI Designer · Kreativzirkel, Düsseldorf
Information architecture, wireframes and interfaces for apps, websites and trade fair applications, with developers, marketing and business stakeholders. Usability reviews of existing sites.
2014-2015
Tutor, first-semester project · FH Aachen
Supported the orientation days and first-semester introductory seminars.
2013-2022
BA Communication Design · FH Aachen
Focus on interaction design and corporate design. Thesis on using time-tracking data to support agile management.

Capabilities

Design direction & strategy
Design critique & quality
Mentoring & coaching
Stakeholder management
Design systems & standards
E-commerce & conversion
AI-assisted experiences
Vibe coding (AI-assisted prototyping)
Research (JTBD, usability)
Experimentation & A/B testing
Workshop facilitation

Tools

Figma
Sketch
Adobe XD
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
HTML
CSS
Webflow
Hotjar
Claude
Claude Code
ChatGPT
Midjourney

Voluntary work

Co-founder · Bridgerunners Düsseldorf (Instagram, opens in a new tab)
Since 2019 · One of the leading running communities in NRW.

Sponsorship
Building and maintaining partnerships, and developing joint activations with brands such as Nike, Hoka, New Balance, Mizuno and On.
Events
Events with five-figure budgets, from concept and organisation to running them on site.
Community
Grew the community into one of the best known in NRW, with coverage in magazines and local newspapers.
Social media
Running the social media presence and brand identity, with a focus on sustainable organic growth.

Building something that matters? Let’s talk.

Email LinkedIn ↗Selected work

I read every message myself, usually within a day.